Ready for Pandemic Holiday season?

Despite far lower expectations, data from the National Retail Federation (NRF) shows that retail sales for the November through December 2020 holiday season, including online and other non-store purchases, increased by a remarkable 8.3% over the same time in 2019, hitting $789.4 billion.

Is your business ready for its second Pandemic Shopping holiday? In certain states, things seem to be back to normal and consumers have made their way back into stores. However, the habits have been formed and the online stores have been bookmarked. Now more than ever is the time you should be preparing for "Black Friday" and Christmas shopping. In this age, consumers need to be able to find your business when online.

I know this can sound cumbersome, but let's talk through all of the low-hanging fruit available.
Is your Google Business set up?
Do you have a Facebook page?
Do you have a website?
How easy is it for customers to do business with you out of state?

Understand that over the next few months people will be online to spend money. Make sure some of those dollars have your name on them. The myth is "we have time", but in all honesty, multimillion-dollar corporations have planned and designed their holidays advertisement a year or two in advance. Take the time now to assess what channels you will utilize for promotion, as well as what strategies you use for each channel (an example: deciding what your IG reels will talk about and approving the design for your FB ads).

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